So you want to learn about logo design? Designing a great logo isn’t rocket science, but it isn’t an easy task either. Well, then what’s in the logo? A logo represents your brand and plays a significant role in identifying the customers’ demands.
A lot of brands with an effective marketing strategy still fail to please their customers. And, the potential reason for that could be a poorly designed logo. Logo designing starts with the idea of inception and ends at the stage of representation.
A good logo design is a vital factor for your brand. It represents the tone, mood, and should be recognizable enough to serve as the communication between the customers and the businesses. Each logo is unique to the brand it represents.
A logo isn’t just a representation of visual design on a piece of paper. It should be viable enough to be represented on the website, business cards, and even on the billboards. And, that’s why it should be scalable and flexible enough.
Here, we have laid down the step-by-step guide to creating a final logo.
How To Create an Ultimate Logo Design?
Pick Your Design
Before even trying out the logo designing, you should be aware of the brand and the target audience. That comes up with extensive market research. If you are designing it for a client, find out about their business needs and demands.
Pick a plan and prepare a layout for the brand logo. Decide on the tone, mood, and color of your logo. It is also important to take inspiration from your competitors, and that needs research too.
But make sure to stand different from your competitors. For example, if your competitors are using monochrome ideas, try using some different colors on your logo design.
Create Your Design
The next step is to construct a design and visualize it once you have taken the inspiration and decided on the logo design. So the thumb rule for creating a logo design is to first create a replica on the piece of paper before trying out digitally.
Your logo should be versatile enough to be created on any printed material. Start designing your logo using pen and paper or use the small blocks to fill out designs for better symmetry. Create hundreds of samples of the same design and proceed to the next stage when you have finally achieved perfection.
Pick the Typography
Now, there’s another crucial factor that decides the fate of your logo. To pick the right typography, you need to choose the right font, shape, and color of your logo.
Similar to step 2, create various versions of your logo design with different fonts and shapes. Use thick lines in the outline of your logo and decide if you want a horizontal or a vertical version of your logo.
There are over 63 fonts that you can use in your logo, and it will be a waste of time to try all of them on your single design. It will ultimately lead to more confusion. Start by choosing 10-15 fonts and use them one-by-one on a piece of paper and representing it visually.
Once you have decided the font, now get closer to the color selection.
Choose the Right Color
According to research by the University of Maryland, choosing the right color increases your brand recognition by 80%. Colors can change the mood and response of the customer.
Anesthetic logo design can be visualized by using the right color palette. Your logo color should sync with your brand color. Keeping your color scheme consistent is vital, and it influences your target audiences emotionally.
Some of the examples that represent traditional use of colors for the brand recognition are:
Coca Cola has been using a robust conventional and bold red color for 125 years. It also looks at how it is identified.
McDonald’s logo has a golden arch with the red background. The famous golden color goes perfectly with the red color, which represents the accent.
Choose the color based on what your business sells. For example, Green color represents the pharmaceuticals and organic farming. Hence, most of the organic products business use green as their primary logo color.
Create a Final Logo
You have created a design, chosen the typography, and added the color to your logo; it’s time to give the final touch. Once you have created the rough sketch of your logo on a blank sheet of paper, draw it digitally.
Create a vector and raster version of the logo, which makes it more scalable and flexible. A vector image is printable on billboards and abundant materials. In contrast, the raster images are best when printed on a piece of paper.
Finally, test if your logo looks good in the Black and White version or try your logo with different backgrounds. Before calling it a final logo, make sure to check the following points.
- Look for vector and raster versions of the logo.
- Decide the color, fonts, shapes, outlines, and angles.
- Check for the proportion, symmetry, and grids.
- Make sure your logo is workable and scalable to fit anywhere.
Get the Right Feedback
Get the feedback of your friends, families, and colleagues for the final analysis of your logo. You can try to reach some renowned designers, but that would require much effort and time.
It is necessary to get valuable feedback from your peers to make it even more understandable. Another way of testing your logo is by launching it to your test audience and check if they remember anything from that logo.
My top 3 advice on creating the best logo for your brand is: initialize, practice, and finalize.
Mediocrity reflects the emptiness, and hence it needs versatility. Colors connect with the emotions of the customer, and thus, it is essential to understand each color’s psychology.
If the logo is for a client, take suggestions from them, and understand their viewpoint. Take some time to improve your craft, and you will have a perfect logo soon.