SEO for CPAs in Utah: Stating Facts vs Fictions

Are you interested in having people easily find your CPA or accounting firm in an online search within the state of Utah? We are sure you have heard the term search engine optimization (SEO) and that it can solve your accounting firm problems. Unfortunately, search engine marketing (SEM) is an ever-evolving creature that can make doing it well very problematic and uncontrollable. Where does that leave you? It’s time to search out a SEO provider to focus on YOUR business’ needs which will give you time to focus on your clients and simultaneously help you grow your business.

Finding the best SEO agency in Utah for your local accounting firm can be difficult. Most states have cpa license lookups or cpa form requirements but unfortunately, SEO agencies aren’t like that. Before you begin you should first learn to separate SEO fact from SEO fiction. We are going to help you get started.

FICTION: SEO can guarantee specific results every time.
FACT: Be wary of companies who promise first page placement, we don’t know how google operates but we have a good idea. SEO cannot guarantee specific results. However, a legitimate SEO firm can implement SEO strategies based on your business goals, specialties, geographic location and competition.

FICTION: Optimize keywords and add meta-tags.
FACT: There rarely is a fast fix in SEO strategies. It’s important to find a company who stays up-to-date with SEO standards and regularly checks Google Terms and Conditions. While updating meta-tags won’t hurt your visibility, search engines don’t place as high of a priority on all meta-tags. The ones that do still carry weight are title tags, H1 (heading) tags and alt tags.

Your SEO provider should be able to communicate in layman’s terms the essential components of their strategy and what are the associations of key performance indicators. You should expect to receive regular reporting that shows you metrics on traffic, visits, referrals, bounce rates, keyword ranking, and top performing pages. They should also be able to explain positive or negative trends and actions taken or recommended to achieve strong performance.

Remember, SEO is not magic nor short term. Rather it is part art, part science. A solid SEO strategy takes several weeks to months to gain traction with the search engines, reveal trends, and produce competitive results.

FICTION: SEO is SEO, regardless of what industry you’re in.
FACT: One size does not fit all. Every industry has different clients, competition, regulations, ethics, etc.. It’s recommended that you hire a SEO agency who specializes in accounting and tax professionals, as they bring more knowledge of keywords and trends specific to your industry.

FICTION: The more links the better (kinda).
FACT: Yes – links are good, but an improper link strategy can actually get you banned from Google. Blindly blasting out links, spamming forums and making comments on blogs will only raise red flags and could get you penalized by the search engines. Make sure links are relevant to your business, and then accumulate them naturally. It will take time to do it right.

FICTION: Your site doesn’t matter as long as it’s getting traffic!
FACT: Looks can be deceiving; they can also be wasted unless you have relevant content, written for the user experience, not just to attract the search engines. Local website developers should have some form of what your clients’ needs are. The search engine algorithms place incredibly high value on relevant content. This also makes the difference in terms of site visitor engagement. First you need to get them to your site, then you need to keep them. Make sure your pages include appropriate calls to action and multiple methods of contact.  After all, what’s the point of increasing traffic to your site if you can’t convert that traffic into new clients?

The more users engage and click through your site the more your SEO will improve. These are measurable indicators.