One of the main things holding businesses back from blogging is the blog topic generation and knowing what content to write. They start blogging, create a few posts, and run out of ideas.
It’s not easy to figure out what to write about. You want to provide useful content for your readers, but it’s a struggle to come up with the right topics. Here are some of the easiest and best ways to come up with fresh blog topics for your business.
Listen to Your Customer’s Questions to Better Understand What Content to Write
When you receive questions from your customers, it’s time to write new content. Whether you can go in-depth and create a blog post or it’s a simple question to add to your FAQ page, customer questions are a great choice for blog topics.
Turning your customer’s questions into blog topics is one of the best content strategies available. Anytime you receive an email, social media message, or comment with a question, consider turning the question into an actual blog post.
Provide Value About Your Industry
You should know your industry better than anybody else. As an industry expert, you can generate plenty of blog topics about valuable information within your industry. From new technology to changing regulations, there’s plenty of information in most industries to fill up your blog.
Creating blog posts that inform and educate your readers about your industry will help establish your expertise. Of course, you want to make sure the content is readable for your audience. Make sure you’re creating content even a beginner to your industry can understand or you may alienate some of your audience. This will help you understand what content to write.
Be Open and Honest About Your Message
Whenever you add content to your blog or website, it needs to be very honest. Some of the best company blogs on the internet are the ones providing the most open and honest content possible.
The art of honest marketing provides a level of transparency customers appreciate. If you make a promise, make sure you can back it up or don’t make the promise.
As you create new content for your blog, make sure the message you put out is open and honest. Your readers will find your honesty more than refreshing. They will find it relatable, reliable, and unique.
When you provide honest, open content, you’ll attract the right people to your website. You’ll start to gain readers that actually like what you’re providing and didn’t just click because you were ranked high on a search engine or had an enticing title.
5 Simple Blog Topic Generation Tips on What Content to Write
Generating fresh blog topics isn’t easy. However, there are a few tricks professional bloggers use to come up with new ideas. These five tips will help you create a running list of excellent blog topics.
1. Check Out the Competition is Writing
Regularly reading blog posts from your competitors can help you generate new blog topics. Since competitors in your industry will likely publish useful content, you can keep up with what they offer to create your own ideas.
Of course, you don’t’ want to copy their ideas. Make sure your ideas on what content to write will generate new, unique blog topic ideas perfect for your audience.
2. Keep a Running List
Sometimes, the best blog topic ideas come to you when you’re not at the office or in front of your computer. Create a running list of blog topic ideas without any filter. Anything goes on this list!
You can use a note app on your phone for any ideas that come to you when you’re not near your computer. With a running list, you will always have plenty of options to choose from when it’s time to write a new blog post.
3. Use a blog topic generation tool
There are several free tools, such as HubSpot’s Blog Topic Generator, to help you come up with new ideas. Simply add in three nouns and this tool will give you five new blog topic ideas.
While these tools may not spit out the best blog topic ideas, they can help get the creative juices flowing.
4. Use Suggested Keywords on Google
One of the most powerful blog topic generation tools is Google. The bottom of the Google search results features a section called, “Searches related to…” with more keyword ideas.
When you search one of your main keywords, you can use this section to come up with new blog topic ideas. You can even click on these keywords and find a new list at the bottom of the new search page. Spending 15 minutes on Google using these keywords can help you generate several new blog ideas.
5. Industry Forums Offer Ideas
Joining a few forums within your industry will help provide excellent blog topic ideas. Forums are one of the best options for blog topic generation.
Since anybody can go into a forum and ask questions, you can find out what people want to know within your industry. Customers often express their concerns and vent their problems in forums, too. You can take their problems and concerns and turn them into a blog post. If you have a solution, you can solve issues expressed in forums by writing a blog post.
The best part, if someone is talking about it in a forum, they are likely not alone. Someone else probably has the same question, is dealing with the same issue, or has the same concern.
6. What’s Trending?
Every industry has trending topics, whether it’s news, new technology, or something else. Figuring out what’s trending and writing a blog post about it is a powerful way to grow your audience.
Many social media platforms offer ways to see what’s trending. You can also check the news or use a tool like Google Trends.
7. Hire a Professional
Sometimes, coming up with new blog topics is just too much. Maybe you don’t have enough time to generate new blog topics and turn them into content for your website.
Hiring a professional can help free up your time for other tasks. A good freelance writer will come up with good topics for your blog. If you don’t have the time, outsource blog topic generation and writing to a professional
Coming up with new blog topics doesn’t have to be difficult. There are many blog topic generation tools and tips you can use for your blog and website. Use these tips and you’ll have a long list of options next time you sit down to write.